Breaking Insider Information–Olive the Woolly Bugger and Montana Fly Company have partnered to offer first-of-a-kind, functional fly fishing products for kids!
Columbia Falls-based Montana Fly Company, and Olive the Woolly Bugger (who hails from Duvall, WA) have partnered to produce a series of kids fly boxes and nippers. Using Montana Fly Company’s super cool digital imprinting technology, these high quality plastic fly boxes and durable nippers feature artwork from the Olive the Woolly Bugger series of children’s books.
Kirk Werner, author and illustrator of the Olive series, says that partnering with Montana Fly Company on this venture brings the appeal of Olive to a new level. “Prior to now, the only way to get kids hooked on Olive was through the books,” says Werner. “Now kids can take Olive with them to the water and she can be there when they catch fish. It’s a very exciting opportunity.”
Adam Trina, President of Montana Fly Company, says this about the new partnership: “Should be fun!”
Indeed. Let the fun begin! The Olive-branded products are included in the 2012 Montana Fly Company product catalog and will be available through retailers soon.
Because this unofficial “leak” comes ahead of the actual press release, any formal inquiries should directed toward Outside Media, which handles such matters for Montana Fly Company.
Sure hope this stuff is not just for kids! oh my! lol I love this stuff!
Lori, the trout hunter. 🙂
I don’t think they’ll ask you for your ID when you purchase this stuff, Lori, so you’re safe to buy for yourself 😉
WOW! That is great, Kirk!
I’ll definitely contact Outside Media to find out when they will be available and also the cost…I’m sure our 6 year-old twin grandchildren would love to keep their flies in a box like that. 🙂
Great marketing!!!!! Looks like wonderful products!
Hopefully they’ll be available on a widespread basis in the coming months, Vivian…could make for excellent stocking stuffers!
I hope you’re ready for this. 🙂 I hope Olive is ready for this! I hope we’re all ready for this! PIXAR next! 🙂
I’m SO ready, and so is Olive!