A River Runs Through It: 20 years after
Olive’s friends over at the Fly Fishing Frenzy recently posted an article from The Bozeman Chronicle titled, Reflecting on the film “A River Runs Through It” and how it changed Montana. The article talks about the impact the movie had on Montana specifically, and also fly fishing in general. It got peoples’ attention, and depending upon one’s perspective the movie’s success was either a good thing or a bad thing. One thing is for certain: the move had an impact.
Twenty years have passed since then, and things have quieted down a bit in the fly fishing industry. In fact the silence is deafening. I believe the time is now for another blockbuster film to hit theaters and once again use fly fishing as a vehicle to tell a great story, to get peoples’ attention.
No, I’m not referring to Salmon Fishing in the Yemen.
The script treatment for Olive’s film is nearly done and I could not be happier with the results. As I prepare to contact producers I can’t help but jump way ahead of myself and envision the overwhelming audience response to the film. It will be unique, unlike any other animated film the industry or public has ever seen. It has all the elements of a great story with an extremely likable cast of characters as well as some villains you’ll absolutely love to hate. There’s also an underlying message that will create an environmental awareness that is much needed today (all cleverly disguised in good movie-going fun, of course).
To say that Olive the Woolly Bugger will be the next River Runs Through It would be absurd, but it will have an impact if I can just get producers to hear my pitch.