or, perhaps Olive the Woolly Blogger...

Month: March 2012

There’s an app for that

In our modern, fast-paced world where mobile devices reign supreme, apps have become exceedingly popular. Unless you live under a rock you know that there are apps for just about everything imaginable, so the catch phrase, “there’s an app for that” isn’t really much of an exaggeration.

And soon, you’ll be able to say that about Olive, too.

Olive will be entering into the mobile world with an iPad app that will be a digital book featuring a condensed version of Olive the Little Woolly Bugger and Olive and The Big Stream. If your kids already gotten hooked on Olive’s print books, not to worry—this isn’t going to be just the stories translated to a digital medium. There will be interactive features so kids can learn about additional elements pertaining to the story. The text will scroll so that kids can read the story by themselves, or they’ll be able to switch on a mode whereby the story is narrated, with words high-lighted; a feature that will help early readers. There’ll also be some game play, including a fun little number called Chuckin’ Bugs.

A key point of the Olive books is to get kids interested in learning about fly fishing, and outside away from video games, cell phones and yes, iPads. So, you may be asking, ‘why jump on the bandwagon and become part of the nature-deficit problem?’  I don’t see this as becoming part of the problem at all, rather adopting the technology that kids (and everyone) have already embraced, and using it to communicate the value in getting outside. If kids are going to be sitting around playing with their iPads, they may as well play with something educational and entertaining that still encourages outdoor activity. There’s no app for actually going out and exploring a stream, turning over rocks to look at bugs, and wetting a line—but soon there will be an app that celebrates that.

By the way, if you’re a fly fishing company and would like to sponsor this app, I’m fielding inquiries.

No, seriously.


Writer gets hooked: Salmon Fishing in the Yemen

Simon Beaufoy is the Oscar-winning screenwriter for Salmon Fishing in the Yemen, which will be officially released on March 9th in the States. As someone who had never partaken of fly fishing prior to his involvement in the film, Beaufoy has some very interesting thoughts about fly fishing in this article.

“Before I started I thought fishing was kind of a stupid sport. It never really attracted me… They have all this gear and they stand there and do nothing.  But I thought I better go fly fishing because that’s what the book is sort of about and I need to understand where this strange meditative sense comes from in the Sheik and his fishing. I was absolutely hopeless at it but I could completely see how it becomes incredibly addictive and incredibly calming. I understood that this is a metaphor for peace and calm and harmony and tolerance and sort of being at one with nature,” he says.

Beaufoy says the experience of the movie now even has him taking his kids fly fishing with him, that is when he has a break between projects which is rare since his Slumdog Oscar win.

This just goes to show that fly fishing can have very broad appeal, and that a film about fly fishing can make a positive impact– it’s great that Mr Beaufoy has gotten his kids involved in fly fishing as well.

Hopefully they’ll get a chance to see Olive on the big screen one day.

A River Runs Through It: 20 years after

Olive’s friends over at the Fly Fishing Frenzy recently posted an article from The Bozeman Chronicle titled, Reflecting on the film “A River Runs Through It” and how it changed Montana. The article talks about the impact the movie had on Montana specifically, and also fly fishing in general. It got peoples’ attention, and depending upon one’s perspective the movie’s success was either a good thing or a bad thing. One thing is for certain: the move had an impact.

Twenty years have passed since then, and things have quieted down a bit in the fly fishing industry. In fact the silence is deafening. I believe the time is now for another blockbuster film to hit theaters and once again use fly fishing as a vehicle to tell a great story, to get peoples’ attention.

No, I’m not referring to Salmon Fishing in the Yemen.

The script treatment for Olive’s film is nearly done and I could not be happier with the results. As I prepare to contact producers I can’t help but jump way ahead of myself and envision the overwhelming audience response to the film. It will be unique, unlike any other animated film the industry or public has ever seen. It has all the elements of a great story with an extremely likable cast of characters as well as some villains you’ll absolutely love to hate. There’s also an underlying message that will create an environmental awareness that is much needed today (all cleverly disguised in good movie-going fun, of course).

To say that Olive the Woolly Bugger will be the next River Runs Through It would be absurd, but it will have an impact if I can just get producers to hear my pitch.

Olive the woolly bugger just wants to catch the biggest fish. But beneath the surface lie troubled waters, as well as the answers she's really looking for.