Olive the Woolly Bugger is 100% about introducing kids to the great outdoors through fly fishing, and by doing so she hopes to instill a sense of stewardship in kids today so that can lead tomorrow.  Now she will be able to do more to help with conservation because of her membership with 1% for the Planet.

1% for the Planet exists for the sole purpose of building and supporting a world of businesses that are financially committed to creating a healthy planet. Members commit to giving one percent of their revenues to non-profit organizations working for a healthy planet. Funds flow directly from the member company to the organizations of their choice.

Started in 2002 by Patagonia CEO and founder Yvon Chouinard, and Craig Mathews, owner of Blue Ribbon Flies, 1%  of the Planet includes more than 1380 member companies in 43 countries. Its members are a varied assembly of companies of all sizes with one common goal: to be a powerful force for change.

Olive the Woolly Bugger may be small, but she can be mighty. And she will be doing her part to help insure that future generations have fish to catch thanks to 1% for the Planet.

Thank you to everyone who supports Olive. By doing so, you’re effectively contributing to 1% for the Planet. And by virtue of that you’re giving back to the environment. Without a healthy planet, we wouldn’t have clean waters and fish.

Please check out this 1% for the Planet video to see how they’re making a difference.

Getting started: 1% Ambassador Program with Terry from 1% from 1% for the Planet on Vimeo.