You’re a talent scout for a major animation studio. Or perhaps you’re an executive for Dreamworks Animation, Pixar, Sony Animation, 20th Century Fox Animation (Blue Sky Studios) or Walt Disney Animation Studios. Your studio just released or is about to release the likes of Cars 2, Kung Fu Panda 2, The Smurfs, Winnie The Pooh, Happy Feet Two. Life is good–audiences love these movies.

But an animation studio cannot rest on its laurels and must constantly be on the lookout for the next blockbuster hit.

Certainly the fact that there are many sequels being produced indicates that animation studios can get added mileage out of a good initial movie. Cars, Kung Fu Panda, Happy Feet and scores of other movies have all spawned sequels.  Similarly, producing a movie based on long-established characters such as Winnie the Pooh or The Smurfs offers instant recognition in the marketplace.  It’s easy to see why remakes and sequels get made: it’s easier to build on an established and successful film than to create something totally from scratch. But are sequels always as good as those that preceeded them? That’s discussed often: HERE is one such website.

This is not to say that brand new ideas aren’t being made into animated movies. Earlier this year we saw Gnomeo and Juliet, Rio, and Rango. All seemed to be at least reasonably popular given their box office ticket sales.

But what about the next great, truly unique storyline?  Where does the previously unheard of idea come from?

I’m glad you asked, and the answer is right here.

A catchy title. A unique concept. An engaging cast of characters. The framework for a storyline which can be built upon. All the elements of a good children’s story. A strong underlying message of environmental conservation and awareness that also promotes getting kids outside and exploring nature. Olive the Woolly Bugger offers all this.

So, if you’re that talent scout or studio executive, consider this food for thought. You may not have heard of Olive the Woolly Bugger, but a lot of people have. And with your vision, a lot more people will.

Tag, you’re it.