Several months ago I pitched an idea to the folks at Redington and it was a good enough idea that they enthusiastically agreed on a joint venture to promote kids and fly fishing. You see, Redington makes the Minnow Fly Fishing Outfit which is a great outfit geared toward kids. My series of Olive fly fishing books are also geared toward kids, so it seemed like a reasonably excellent idea for Olive and Redington to team up and give fishy kids some added value, as if getting the Minnow wasn’t awesome enough!
Now when your lucky little fishing buddy opens their brand new Minnow, they’ll find the following coupon inside, good for ordering all three Olive books at half off the retail price of $12.95.
Recently a friend, Sarah, pointed out to me that Northwest Fly Fishing magazine announced the Redington/Olive partnership in their March/April 2011 issue. I’ve not yet had a chance to get the latest issue of the magazine so Sarah sent me a scanned copy of the page featuring the announcement. Thanks, Sarah! The article is here:
By the way, Sarah works for The Wild Salmon Center, doing great work on behalf of our Pacific Rim salmon.
So run on over to your local fly shop and pick up a Redington Minnow for your kid, and don’t throw the box away! In addition to there being some great casting games and cut-out targets printed on the box, there is also a coupon inside for some books.