or, perhaps Olive the Woolly Blogger...

Progress on Olive’s movie

It’s been a while since I shared any news about Olive’s quest for Hollywood. The silence may suggest that there’s been no progress, but that couldn’t be farther from the truth—I’ve actually been quite busy.

Now before you jump to any wild conclusions, let me state for the record that I do not have a film deal (yet). I have not been speaking with any animation studio executives or film producers (yet). I have not landed a Big Fish (yet).

So, what have I been doing that constitutes any sort of progress?

Working on a screen adaptation, that’s what.

An animated film featuring Olive the Woolly Bugger will not be simply an extended version of the stories from the Olive books. Certainly the film’s script will be based on the characters from the books and perhaps some elements from the stories, but an entirely new story  must be created.  And then there’s the matter of actually writing the screenplay itself. You see, I’m a writer, and an author, but a screenwriter I am not. That’s a specialized vocation all its own. One thing I did not want to do was dabble experimentally in screenwriting on a project so important. Remember, I need to sell this idea to someone. This is no time for a hack.

A writer doesn’t just sit down and begin scribing a screenplay. Before the script is crafted, the plot of the story must be outlined in what is called a treatment. A treatment is in fact an outline of the story’s structure, but a treatment has very specific requirements in order to be effective. It must be written in an act-based structure. Characters must be introduced. There must be a character arc showing the character’s growth over the course of the story. And it has to be compelling, without all the detail of an actual screenplay. The treatment precedes the first draft of the screenplay, so needless to say the treatment is a VERY key element in the film’s development.

Before any film development has begun, the treatment will be a critical sales tool in pitching my concept to a producer, so the treatment has to be exceptional. As I said, I’m not a screenwriter, so what am I doing about writing the treatment?  I’m working with a brilliant writer who knows what they’re doing. I first contacted Simon Cornish about creating 3D versions of Olive and Clark several months ago. Turns out Simon is a rather great person to know, as his talents seem limitless.

I sent Simon PDFs of the Olive books so he could gain a sense of who Olive is. Then I sent him a lengthy outline I had written with my ideas for the film. What Simon has fashioned, using his immense creativity as well as what I provided, is mind-boggling. We’ve shared overseas Skype sessions (Simon lives in the UK) and back and forth emails. We’ve worked through 3 iterations of the treatment, and with each revision I am only more and more pleased. We’re getting close to being finished, and have set a deadline of two weeks to have things wrapped up.

I believe that Simon is perhaps the perfect person for this task because he is not a fly fisherman. I didn’t want someone smitten by or even familiar with fly fishing to work on this. It’s best that the writer have no experience or knowledge of fly fishing because in order for a film like this to be successful, fly fishing needs to be down-played. The film must have mainstream appeal, and the writing must not be influenced by a certain affinity for the subject matter. In my opinion, what Simon has created is exceptional. I can’t wait until it’s done.

Then what?

Well, then I go about trying to pitch the treatment to a producer, animation executive or other interested party who I am cautiously optimistic will see that an animated film featuring Olive the Woolly Bugger is worth the time and money that will be required to bring the film to the public.


  1. BobWhite

    Hey kirk,

    I’ve never seen the interview before… nice job, brother. You handled that like a pro!

    Keep up the good work!

    bob & Lisa White

    • Kirk Werner

      Thanks Bob. That interview was a few years ago. I’d just returned from a fishing trip in the Idaho backcountry and was worried that I’d slip up and use some in appropriate “fish camp” language, which would have been bad given that it was a live, on-the-air interview 😉 Appreciate the good words!

  2. Patrick

    Through my tinted glasses…

    The Treatment: Gathering the basic fly fishing gear and throwing it in the truck.
    The Adaptation: Assembling the rod, adding leader and tippet, and tying on a fly.
    The Pitch: If lucky, it’ll be like sight casting. Otherwise, blind casting and searching.

    Thanks for the update, Kirk. I wish you luck, and hope it’s all sight casting to big fish.

    • Kirk Werner

      Thanks, Pat. As with fishing, there’s going to be a key element which I have no ability to control, and that is luck. Thanks for wishing me some.

  3. deanwo

    Love your passion, Kirk. You have a vision and that’s 90% of the battle.

    • Kirk Werner

      Thanks, Dean. It’s the other 10% I worry about that I can’t control…luck? 😉

  4. Kevin Breen

    Love your stick-to-itveness Kirk…I too wish you great luck also…hang in there!

    • Kirk Werner

      Thanks, Kevin. I’ve got nothing to lose (but sleep) by trying. I shall continue to push forward and appreciate your support.

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